ASICS have a long history in the sportswear industry. The brand started life in Kobe, Japan, as "Onitsuka Co. Ltd" and later on "Onitsuk Tiger", a basketball shoe label founded by Mr. Kihachiro Onitsuka. In 1977 the company merged with GTO Sports Nets & Sportswear, and ASICS was born. The name is an acronym for "Anima Sana In Corpore Sano", meaning "A Sound Mind In A Sound Body". Years later, this philosophy is still the backbone of the brand.