Launched in Copenhagen in 2002 by co-founders Karl-Oskar Olsen and Brian SS Jensen, Wood Wood is a contemporary fashion and lifestyle brand. As a sub-cultural founded label, its founders grew up in the 90's, with street culture and graffiti on their door step and where style was key.
Wood Wood's unique proposition fuses high fashion, sports and streetwear with art, music and youth culture. The result is a striking mix of minimal, sleek Danish design with outlandish prints using premium materials. Probably best described as contemporary streetwear, Wood Wood has recently looked beyond fashion and is turning heads with it's sports apparel and respected brand collaborations.