December 15, 2020
Patagonia - A brief history
Established in 1973, Patagonia has invented many clothing technologies that we take for granted today challenging the traditional outdoor clothing of it’s time. The mountaineering community solely relied on moisture-absorbing layers of cotton, wool, and down, but they looked elsewhere for inspiration and protection. They adopted fleece into their product line made from consumer recycled plastic soda bottles reducing environmental impact.
Environmental impact has always been a key focus for Patagonia, having many strategies in place where they can manage their own operational impact with strategies like, The Footprint Chronicles where you can trace your garments manufacturer straight back to the source it was made and environmental impact/ factory worker conditions. They have also given 1% sales for the planet to restoration and preservation of the natural environment. On the Black Friday of 2016 Patagonia gave an astonishing 100% of the days global retail and online sales to grassroots non profit making environmental groups working on soil for the future, water and to protect our air around us.
The amazing story of Yvon Chouinard all started when he went to a junkyard in 1957 and bought a coal-fired forge, a 138-pound anvil, some tongs and a hammer. He started teaching himself how to make climbing pitons out of steel and selling them not knowing that one day he would head-up one of the most dominant outdoor clothing brands in the world.