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YMC

YMC (You Must Create) celebrates 20 years of innovating and developing the unique YMC signature look. The brand was born here in the capital back in 1995 by Fraser Moss and Jimmy Collins to create functional, modern apparel which shun trends in favour of understated, wearable style.

Inspired by industrial design hero Raymond Loewy’s reply when asked how he saw the future of design, that ”You must create your own style.” This call to arms is the driving force behind the brands identity which brings fresh inspiration to menswear.

The ethos of taking a traditional clothing silhouette and giving it the YMC treatment into something contemporary ensures each garment is timeless. It's this directional approach to menswear which resonates with thew YMC clan, and has helped the brand develop under the radar into a pioneer for British menswear.

18 Products Found
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Novesta x YMC Star Dribble Trainers - White Novesta x YMC Star Dribble Trainers - White
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Novesta x YMC Star Dribble Trainers - White

On Sale £45.00 Regular price
£75.00

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Novesta x YMC Star Master Trainers - Paisley Novesta x YMC Star Master Trainers - Paisley
  • UK 7 : EU 41
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  • UK 10 : EU 44
  • UK 11 : EU 45

Novesta x YMC Star Master Trainers - Paisley

On Sale £39.00 Regular price
£65.00

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YMC Wide Stripe BD Shirt - Blue YMC Wide Stripe BD Shirt - Blue
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YMC Wide Stripe BD Shirt - Blue

On Sale £48.00 Regular price
£95.00

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YMC Raw Hem Short Sleeve Sweatshirt - Navy YMC Raw Hem Short Sleeve Sweatshirt - Navy
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YMC Raw Hem Short Sleeve Sweatshirt - Navy

On Sale £31.00 Regular price
£75.00

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YMC Linen BD Shirt - Black YMC Linen BD Shirt - Black
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YMC Linen BD Shirt - Black

On Sale £72.00 Regular price
£120.00

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YMC Harajuku BD Shirt - Blue YMC Harajuku BD Shirt - Blue
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YMC Harajuku BD Shirt - Blue

On Sale £48.00 Regular price
£95.00

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YMC Double Stripe Baseball Shirt - Cream YMC Double Stripe Baseball Shirt - Cream
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YMC Double Stripe Baseball Shirt - Cream

On Sale £65.00 Regular price
£130.00

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YMC Classic Raglan Sweatshirt - Green YMC Classic Raglan Sweatshirt - Green
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YMC Classic Raglan Sweatshirt - Green

On Sale £56.00 Regular price
£80.00

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YMC Classic Raglan Sweatshirt - Grey YMC Classic Raglan Sweatshirt - Grey
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YMC Classic Raglan Sweatshirt - Grey

On Sale £56.00 Regular price
£80.00

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YMC Classic Raglan Sweatshirt - Blue YMC Classic Raglan Sweatshirt - Blue
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YMC Classic Raglan Sweatshirt - Blue

On Sale £48.00 Regular price
£80.00

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YMC Panel Trackuit Bottoms - Navy YMC Panel Trackuit Bottoms - Navy
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YMC Panel Trackuit Bottoms - Navy

On Sale £60.00 Regular price
£150.00

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YMC Coach Jacket - Navy YMC Coach Jacket - Navy
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YMC Coach Jacket - Navy

On Sale £240.00 Regular price
£400.00

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YMC Chain Panel Sweatshirt - Navy YMC Chain Panel Sweatshirt - Navy
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YMC Chain Panel Sweatshirt - Navy

On Sale £40.00 Regular price
£100.00

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YMC Sweat Shorts - Black YMC Sweat Shorts - Black
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YMC Sweat Shorts - Black

On Sale £58.00 Regular price
£95.00

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YMC Oxford Baseball Shirt - White YMC Oxford Baseball Shirt - White
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YMC Oxford Baseball Shirt - White

On Sale £48.00 Regular price
£95.00

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YMC Astro Star Short Sleeved Shirt - Chambray YMC Astro Star Short Sleeved Shirt - Chambray
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YMC Astro Star Short Sleeved Shirt - Chambray

On Sale £54.00 Regular price
£135.00