Puma trainers have decades of experience designing and manufacturing cutting edge shoes. 1924 - Brothers Rudolf and Adolf Dassler found the company “Gebrüder Dassler Schuhfabrik” [Dassler Brothers Shoe Factory] in Herzogenaurach, Germany. 1936 - Jesse Owens wins four gold medals at the Olympic Games wearing the Dassler shoes. Overall, numerous world class athletes sporting Dassler shoes win seven gold and five bronze medals as well as breaking two world and five Olympic records. 1948 - Rudolf Dassler founds PUMA Schuhfabrik Rudolf Dassler [Rudolf Dassler shoe factory]. It is officially registered on October 1, 1948. The same year, PUMA’s first football boot, the “ATOM”, is launched on the market.
In the 21st century, PUMA has constantly set new trends and expanded its brand in the most spectacular ways: As a professional equipment supplier in motorsports (Ferrari, Renault), through cooperation agreements in design and fashion (e.g. Yasuhiro Mihara), with sensational football shirts for the Cameroon national football team (sleeveless and one piece), as the supplier of the Jamaican track and field team, as the sponsor of the 2006 World Cup Champions (Italy) and as a supplier of golf fashion. In 2008, PUMA sets sails for the first time by entering its own sailing yacht into the Volvo Ocean Race, one of the longest and hardest sailing races in the world and finishes the race in second place. At the 2009 World Championships in Athletics, PUMA again writes sport history: sprint hero Usain Bolt smashes the 100m and 200m world records.