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Huf

 

HUF delivers contemporary clothing and accessories. Founder, Keith Hufnagel, grew up skateboarding in the gritty streets of New York City in the late-80s, a time when skateboarding was not accepted. It was considered a counterculture of outcasts and was misunderstood by the masses. But it was a way of life that would ultimately shape Hufnagel's outlook on life.

In 1992, Hufnagel moved to San Francisco to pursue his passion for skateboarding and soon after turned professional. He saw an opportunity to give back to that same community which had raised him, and opened a small boutique in 2002 on an offbeat block of San Francisco's Tenderloin District. Its aim was to bring the most respected brands that the skateboard, streetwear, and sneaker communities had to offer together, under one roof. He named the shop HUF.

Today, HUF has evolved into an independent manufacturer of premium apparel, footwear, and skateboarding goods. Though much has changed over the course of the brand, Hufnagel still holds strong to the same core beliefs that drove him since day one.

HUF looks to classic American craftsmanship, timeless vintage design, and an appreciation for fine-and-functional modern detail to produce quality goods that incorporate the past and present to create the future. The range integrates functional materials, high quality construction and signature graphics and slogans. It not only represents a more refined and forward-thinking skateboard brand, but the vast array of countercultures and that parallel skateboard mentality: do not settle for the status quo.

 

Huf

HUF delivers contemporary clothing and accessories. Founder, Keith Hufnagel, grew up skateboarding in the gritty streets of New York City in the late-80s, a time when skateboarding was not accepted. It was considered a counterculture of outcasts and was misunderstood by the masses. But it was a way of life that would ultimately shape Hufnagel's outlook on life.

In 1992, Hufnagel moved to San Francisco to pursue his passion for skateboarding and soon after turned professional. He saw an opportunity to give back to that same community which had raised him, and opened a small boutique in 2002 on an offbeat block of San Francisco's Tenderloin District. Its aim was to bring the most respected brands that the skateboard, streetwear, and sneaker communities had to offer together, under one roof. He named the shop HUF.

Today, HUF has evolved into an independent manufacturer of premium apparel, footwear, and skateboarding goods. Though much has changed over the course of the brand, Hufnagel still holds strong to the same core beliefs that drove him since day one.

HUF looks to classic American craftsmanship, timeless vintage design, and an appreciation for fine-and-functional modern detail to produce quality goods that incorporate the past and present to create the future. The range integrates functional materials, high quality construction and signature graphics and slogans. It not only represents a more refined and forward-thinking skateboard brand, but the vast array of countercultures and that parallel skateboard mentality: do not settle for the status quo.

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38 Products Found
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38 Products Found
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Huf Bar Logo Snapback Cap - Charcoal
  • One Size

Huf Bar Logo Snapback Cap - Charcoal

Sale: £28 was £40 Buy

-30%
Huf Formless Denim Triple Triangle Cap - Indigo Huf Formless Denim Triple Triangle Cap - Indigo
  • One Size

Huf Formless Denim Triple Triangle Cap - Indigo

Sale: £28 was £40 Buy

-40%
Huf Genuine 6 Panel Cap - Navy Blue Huf Genuine 6 Panel Cap - Navy Blue
  • One Size

Huf Genuine 6 Panel Cap - Navy Blue

Sale: £24 was £40 Buy

-40%
Huf Formless Classic H 6 Panel Cap - Maize Huf Formless Classic H 6 Panel Cap - Maize
  • One Size

Huf Formless Classic H 6 Panel Cap - Maize

Sale: £24 was £40 Buy

-28%
Huf Sk8 Rat TT SS T-Shirt - Black Huf Sk8 Rat TT SS T-Shirt - Black
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Huf Sk8 Rat TT SS T-Shirt - Black

Sale: £25 was £35 Buy

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Huf Sk8 Rat TT SS T-Shirt - Peach Huf Sk8 Rat TT SS T-Shirt - Peach
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Huf Sk8 Rat TT SS T-Shirt - Peach

Sale: £25 was £35 Buy

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Huf Clayton Short - Peach Huf Clayton Short - Peach
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Huf Clayton Short - Peach

Sale: £42 was £60 Buy

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Huf Clayton Short - Black
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Huf Clayton Short - Black

Sale: £42 was £60 Buy

-57%
Huf Roses Triple Triangle T-Shirt - Pink Huf Roses Triple Triangle T-Shirt - Pink
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Huf Roses Triple Triangle T-Shirt - Pink

Sale: £15 was £35 Buy

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Huf Roses Triple Triangle T-Shirt - Black Huf Roses Triple Triangle T-Shirt - Black
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Huf Roses Triple Triangle T-Shirt - Black

Sale: £18 was £35 Buy

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Huf Wild Cock Bomber Jacket - Burgundy Huf Wild Cock Bomber Jacket - Burgundy
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Huf Wild Cock Bomber Jacket - Burgundy

Sale: £60 was £150 Buy

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Huf Wild Cock Bomber Jacket - Black Huf Wild Cock Bomber Jacket - Black
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Huf Wild Cock Bomber Jacket - Black

Sale: £60 was £150 Buy

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Huf Box Logo Pocket T-Shirt - Pink
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Huf Box Logo Pocket T-Shirt - Pink

Sale: £20 was £40 Buy

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HUF Trip Tri Curved Peak Cap - Navy HUF Trip Tri Curved Peak Cap - Navy
  • Adjustable Back

HUF Trip Tri Curved Peak Cap - Navy

Sale: £28 was £40 Buy

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HUF Trip Tri Curved Peak Cap - Marina Blue HUF Trip Tri Curved Peak Cap - Marina Blue
  • Adjustable Back

HUF Trip Tri Curved Peak Cap - Marina Blue

Sale: £16 was £40 Buy

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HUF Leopard Cap - Black HUF Leopard Cap - Black
  • Adjustable Back

HUF Leopard Cap - Black

£35 Buy

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HUF Leopard Cap - Ivory HUF Leopard Cap - Ivory
  • Adjustable Back

HUF Leopard Cap - Ivory

Sale: £20 was £40 Buy

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HUF Circle H Curved Peak Cap - Light Yellow HUF Circle H Curved Peak Cap - Light Yellow
  • Adjustable Back

HUF Circle H Curved Peak Cap - Light Yellow

Sale: £16 was £40 Buy

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Huf Box Logo Puff T-Shirt - Pink Huf Box Logo Puff T-Shirt - Pink
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Huf Box Logo Puff T-Shirt - Pink

Sale: £20 was £40 Buy

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Huf Box Logo Puff T-Shirt - Celadon Green Huf Box Logo Puff T-Shirt - Celadon Green
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Huf Box Logo Puff T-Shirt - Celadon Green

Sale: £16 was £40 Buy

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Huf Checkered T-Shirt - Pink Huf Checkered T-Shirt - Pink
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Huf Checkered T-Shirt - Pink

Sale: £16 was £40 Buy

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HUF Clear Eyes Curved Peak Cap - Black HUF Clear Eyes Curved Peak Cap - Black
  • Adjustable Back

HUF Clear Eyes Curved Peak Cap - Black

Sale: £28 was £40 Buy

-40%
HUF Domestic Logo Curved Peak Cap - Dark Green HUF Domestic Logo Curved Peak Cap - Dark Green
  • Adjustable Back

HUF Domestic Logo Curved Peak Cap - Dark Green

Sale: £24 was £40 Buy

-Liquid error: divided by 0%
HUF Script Curved Peak Cap - White HUF Script Curved Peak Cap - White
  • Adjustable Back

HUF Script Curved Peak Cap - White

£35 Buy

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Huf Triple Triangle UV T-Shirt - Pink Huf Triple Triangle UV T-Shirt - Pink
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Huf Triple Triangle UV T-Shirt - Pink

Sale: £16 was £40 Buy

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Huf Long Sleeve UV T-Shirt - White Huf Long Sleeve UV T-Shirt - White
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Huf Long Sleeve UV T-Shirt - White

Sale: £23 was £45 Buy

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HUF Circle H Curved Peak Cap - Baby Yellow HUF Circle H Curved Peak Cap - Baby Yellow
  • Adjustable Back

HUF Circle H Curved Peak Cap - Baby Yellow

Sale: £16 was £40 Buy

-48%
HUF Juice Curved Visor 6 Panel Cap - Black HUF Juice Curved Visor 6 Panel Cap - Black
  • Adjustable Back

HUF Juice Curved Visor 6 Panel Cap - Black

Sale: £18 was £35 Buy

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HUF Juice Curved Visor 6 Panel Cap - Baby Blue HUF Juice Curved Visor 6 Panel Cap - Baby Blue
  • Adjustable Back

HUF Juice Curved Visor 6 Panel Cap - Baby Blue

Sale: £18 was £35 Buy

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HUF Script 6 Panel Cap - Royal Blue HUF Script 6 Panel Cap - Royal Blue
  • Adjustable Back

HUF Script 6 Panel Cap - Royal Blue

Sale: £16 was £40 Buy

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HUF Script Curved Peak Cap - Light Blue HUF Script Curved Peak Cap - Light Blue
  • Adjustable Back

HUF Script Curved Peak Cap - Light Blue

Sale: £28 was £40 Buy

-50%
Huf Classic H Wool Snapback Cap - Black Huf Classic H Wool Snapback Cap - Black
  • Adjustable

Huf Classic H Wool Snapback Cap - Black

Sale: £20 was £40 Buy

-70%
Huf Go DBC Beanie Hat - Wine
  • One Size

Huf Go DBC Beanie Hat - Wine

Sale: £9 was £30 Buy

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Huf 10K Beanie Hat - Black
  • One Size

Huf 10K Beanie Hat - Black

Sale: £9 was £30 Buy

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Huf Mixed Yarn Beanie Hat - Black
  • One Size

Huf Mixed Yarn Beanie Hat - Black

Sale: £14 was £20 Buy

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Huf Usual Beanie Hat - Black
  • One Size

Huf Usual Beanie Hat - Black

£19 Buy