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Huf

HUF delivers contemporary clothing and accessories. Founder, Keith Hufnagel, grew up skateboarding in the gritty streets of New York City in the late-80s, a time when skateboarding was not accepted. It was considered a counterculture of outcasts and was misunderstood by the masses. But it was a way of life that would ultimately shape Hufnagel's outlook on life.

In 1992, Hufnagel moved to San Francisco to pursue his passion for skateboarding and soon after turned professional. He saw an opportunity to give back to that same community which had raised him, and opened a small boutique in 2002 on an offbeat block of San Francisco's Tenderloin District. Its aim was to bring the most respected brands that the skateboard, streetwear, and sneaker communities had to offer together, under one roof. He named the shop HUF.

Today, HUF has evolved into an independent manufacturer of premium apparel, footwear, and skateboarding goods. Though much has changed over the course of the brand, Hufnagel still holds strong to the same core beliefs that drove him since day one.

HUF looks to classic American craftsmanship, timeless vintage design, and an appreciation for fine-and-functional modern detail to produce quality goods that incorporate the past and present to create the future. The range integrates functional materials, high quality construction and signature graphics and slogans. It not only represents a more refined and forward-thinking skateboard brand, but the vast array of countercultures and that parallel skateboard mentality: do not settle for the status quo.

77 Products Found
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77 Products Found
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HUF Triple Triangle Curved Brim Cap - Pink HUF Triple Triangle Curved Brim Cap - Pink
  • Adjustable Back

HUF Triple Triangle Curved Brim Cap - Pink

£35.00

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HUF Original Logo Curved Brim Cap - Black HUF Original Logo Curved Brim Cap - Black
  • Adjustable Back

HUF Original Logo Curved Brim Cap - Black

£35.00

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HUF Original Logo Curved Brim Cap - Pink HUF Original Logo Curved Brim Cap - Pink
  • Adjustable Back

HUF Original Logo Curved Brim Cap - Pink

£35.00

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HUF Circle H Curved Brim Cap - Baby Yellow HUF Circle H Curved Brim Cap - Baby Yellow
  • Adjustable Back

HUF Circle H Curved Brim Cap - Baby Yellow

£35.00

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HUF Juice Curved Visor 6 Panel Cap - Black HUF Juice Curved Visor 6 Panel Cap - Black
  • Adjustable Back

HUF Juice Curved Visor 6 Panel Cap - Black

£35.00

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HUF Juice Curved Visor 6 Panel Cap - White HUF Juice Curved Visor 6 Panel Cap - White
  • Adjustable Back

HUF Juice Curved Visor 6 Panel Cap - White

£35.00

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HUF Script 6 Panel Cap - Royal Blue HUF Script 6 Panel Cap - Royal Blue
  • Adjustable Back

HUF Script 6 Panel Cap - Royal Blue

£35.00

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HUF Script 6 Panel Cap - Black HUF Script 6 Panel Cap - Black
  • Adjustable Back

HUF Script 6 Panel Cap - Black

£35.00

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HUF Osaka Volley Cap - Blue HUF Osaka Volley Cap - Blue
  • Adjustable Back

HUF Osaka Volley Cap - Blue

£35.00

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HUF Script Curved Peak Cap - Light Blue HUF Script Curved Peak Cap - Light Blue
  • Adjustable Back

HUF Script Curved Peak Cap - Light Blue

£35.00

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HUF Script Curved Peak Cap - Pink HUF Script Curved Peak Cap - Pink
  • Adjustable Back

HUF Script Curved Peak Cap - Pink

£35.00

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HUF Heathered Pique 5-Panel Cap - Black HUF Heathered Pique 5-Panel Cap - Black
  • One Size

HUF Heathered Pique 5-Panel Cap - Black

Sale £28.00 Was £40.00 Save 30%

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Huf Classic H Wool Snapback Cap - Black Huf Classic H Wool Snapback Cap - Black
  • Adjustable

Huf Classic H Wool Snapback Cap - Black

Sale £28.00 Was £40.00 Save 30%

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Huf Classic H Wool Snapback Cap - Grey Heather Huf Classic H Wool Snapback Cap - Grey Heather
  • Adjustable

Huf Classic H Wool Snapback Cap - Grey Heather

Sale £28.00 Was £40.00 Save 30%

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Huf Classic H Wool Snapback Cap - Navy Huf Classic H Wool Snapback Cap - Navy
  • Adjustable

Huf Classic H Wool Snapback Cap - Navy

Sale £28.00 Was £40.00 Save 30%

-33%
Huf Quilted Bucket Hat - Black Huf Quilted Bucket Hat - Black
  • S/M (56-57cm)
  • L/XL (58-60cm)

Huf Quilted Bucket Hat - Black

Sale £30.00 Was £45.00 Save 33%

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HUF DWR Script 6-Panel Cap - Black HUF DWR Script 6-Panel Cap - Black
  • One Size

HUF DWR Script 6-Panel Cap - Black

Sale £28.00 Was £40.00 Save 30%

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HUF DWR Script 6-Panel Cap - Navy HUF DWR Script 6-Panel Cap - Navy
  • One Size

HUF DWR Script 6-Panel Cap - Navy

Sale £28.00 Was £40.00 Save 30%

-49%
Huf x Harold Hunter Foundation T-Shirt - White Huf x Harold Hunter Foundation T-Shirt - White
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Huf x Harold Hunter Foundation T-Shirt - White

Sale £18.00 Was £35.00 Save 49%

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Huf Shrooms T-shirt - White Huf Shrooms T-shirt - White
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Huf Shrooms T-shirt - White

Sale £21.00 Was £35.00 Save 40%

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Huf Audible Long Sleeve T-shirt - Navy Huf Audible Long Sleeve T-shirt - Navy
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  • XL

Huf Audible Long Sleeve T-shirt - Navy

Sale £16.00 Was £40.00 Save 60%