Fjallraven – URBAN EXCESS
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Fjallraven

was just once a trusty school bag but has since become iconic and is topping most-wanted lists worldwide. There is something about a European school pack that make its appealing to a wide range of uses. The boxy cuts, colorways, and simple builds turn the average book bag into a day tripper. The Fjallraven Kanken Rucksack is no exception, the bag is constructed with Vinylon F, the functional fabric that has made The Fjallraven Bag seemingly immortal for the last 25 years.

The Kanken Bag is Fjallraven's most-sought after backpack and first saw the light of day in 1978. The classic design still looks the same as the original over 30 years on. Buy Fjallraven Kanken bags online in an array of colour ways is the festival bag for this season and has consequently sold out nationwide. Fjallraven Bags develop products that make it easier for people to enjoy nature, and have been doing so for more over 50 years. Everything started with the founder, Åke Nordin, who is still takes an active participation in the company, when he was just 14 and began improving on backpack design of that era. A decade later, in 1960, he started the brand that he named Fjällräven.

Åke discovered that it made for optimal comfort to carry heavy loads high up and tight to the back.  Whilst his colleage, Lars-Olof tied flies, Åke used the shed behind the summer cabin outside Örnsköldsvik and built his first basic wooden frame. Åke had learnt to sew from his mother, Gunhild he daughter to a tailor, when he was only 10 years old. Using her single pedal sewing machine the first backpack was constructed from strong cotton and attached to the frame with leather straps. Calfskin was used for the support straps making the backpack comfortable to wear - The Fjallraven Backpack was born.


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