Velour Clothing

The Velour story began in 1997. Per Andersson grandmother ran a ready-to-wear shop for 50 years which closed in the mid-eighties after half a century in the industry, after rummaging through the store Per decided to make use of the left over stock and together with a couple of friends they opened a new store concept by the name of 'Nostalgi'.

The new store sold re-makes together with the dead stock and art/design products and quickly became a focal point for the independent Göteborg scene. Nostalgi soon attached international attention and creatives that visited the store inspired them to begin designing their own garments in 2002 and first full Velour clothing collection was launched in 2005. Today the Velour Sweden team consists of over a a dozen people including founder Per Andersson.

Velour’s ethos comes from their eclectic inspiration, their history and common values. The Velour clothing philosophy revolves around offering beautiful details and a perfect fit, offering key Velour chinos, jackets and Velour shirts or a whole wardrobe but leaving it down to the customer to create their own unique style. This season out picks are the staple Velour Adan Chinos, Sonny one pocket shirt in green or red, Velour Lionel Parka in Ink Blue, Velour Walker cable knitted neps fabric jumper or the Antony half stripe melange t-shirt.