Womens Cheap Monday

Some of the denim sold in the shop was very expensive and Örjan felt there was a need for cheaper, but still fashionable jeans. The first style Womens Cheap Monday 'Tight' was born, at this point made exclusively as an in-store brand. An unwashed, very tight fitted stretch denim jean for a shockingly good price! It was an immediate success and the first 800 pairs sold out in a couple of weeks. The Womens Cheap Monday skull logo was made by their friends Björn and Karl who had helped them with the imagery for the store.In January 2005, Women's Cheap Monday Jeans was developed into a brand with a full scale collection and the distribution was extended to selected stores in Sweden as well as abroad. A new company, Weekday Brands, was established by the three companions Örjan Andersson (design), Adam Friberg (production and code of conduct) and Lasse Karlsson (economy and establishing strategies), together with Sanna Atldax (design), Karl Grandin and Björn Atldax (graphics and marketing). In April 2005 the first order for a non-Weekday shop left Sweden.

Ladies Cheap Monday Jeans idea is still to offer the customer fashion at an extremely good price. Their intention was to put Womens Cheap Monday Denim alongside more expensive brands, in good stores where we want to shop ourselves. Womens Cheap Monday aim to create clothes that compete with high-end brands both in attitude and fashion-level as well as in quality.Without traditional marketing but with a strong idea on how to present the brand, Womens Cheap Monday Jeans can today be found in 28 countries and in 1000 stores all over the world. With agents and distributors in Europe, USA, Japan, Australia, Canada and The Middle East, Womens Cheap Monday is now ready to take the next step as an international brand.From the first delivery of 800 pairs in March 2004, the production for 2007 has reached a new level.