With the creation of a logo, seamstress and tags, Sixpack T Shirts starts emerging as a brand, but a brand different from the rest. A brand with a new approach and new process for doing things. With mutual interests, everybody wins. The Sixpack France family opens up to new members such as the Institubes' record label. They soon appear trendy, but it's just a peeps' thing. Exhibitions and articles in magazines, art and business, success and misunderstandings. Suckers and haters.

They don't give a fuck, continue on their merry way, faithful to the cornerstones of the house. And faithful to their past too : for its 10-year's anniversary, Sixpack France, with the help of Cody Hudson, returns to the black and yellow moods, when everything started to light up for a whole generation. Acid, visions, revelations. Everything is connected : Crumb's comics, Can's sleeve designs, Ferrara movies, the Twin Peaks series ; amphetamine jazz, psychedelic funk, junky punk, cocaine disco, they understood it all. Nineties ecstasy.

1998-2008 : this art of living awake spread, barriers exploded as well as distinctions, underground is overground, hip hop is hi pop. The Sixpack T shirt decade is one of transition, Usenet became web 2.0. The old world is dead, but it doesn't know it yet. Sub-cultures from the past govern the living world. Sixpack France isn't tired yet. Time to flip the hourglass again.